Lisa leads marketing communications at Land to Market and is an award-winning expert in consumer insights and public relations within the agriculture and natural products industry.
She has over 17 years experience leading marketing communications programs for companies and organizations around the world such as Saffron Road, OBE Organic, Atkins Ranch (Progressive Meats,) Meat & Livestock Australia and Global Animal Partnership. She is passionate about promoting integrity programs, as well as connecting companies that are producing better-for-the-planet products to environmentally-conscious shoppers. Studies show that shoppers often learn about integrity programs and labels like ours, from retailers. For that reason, Lisa also focuses on retailer collaborations -- helping retailers from grocery to department stores champion regenerative agriculture and products that are regeneratively-sourced.
Drawing from her extensive experience in consumer insights, specifically how people make purchase decisions and how products fit into their lives, Lisa brings her constant curiosity of the consumer. As she works to build a foundation of awareness of the Land to Market verification seal on verified products in the marketplace, Lisa draws from her experience marketing other leading product labeling programs.
A native of North Carolina, Lisa grew up on a tobacco and horse farm near Winston-Salem. Lisa now resides in Maryland near Washington, DC. Outside of her work, Lisa enjoys spending time with her family, collecting pretty views in nature, traveling and making her yard and garden thrive.