Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.landtomarket.com (the “Site”) and when you participate in the Land to Market Verification Program.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and Information related to the Land to Market Verification Program.

 

PERSONAL INFORMATION WE COLLECT

Information We Collect when you Visit Our Website

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Information We Collect when You Participate in the Land to Market Verification Program

Application Information: When you submit a Land to Market Verification Program Application, you provide us with the following categories of information: your business contact information (business name and point of contact, mailing address, phone number, email), information about your operation (current and past Land to Market certificates, operation location(s) and size, transportation, and other logistics), and information about your animals (type, number, health, care and management, feed, housing) and slaughterhouse information (if applicable).

Information we receive from other Land to Market Verification Program participants: Land to Market Verification Program participants who are in the same supply network as you may provide us with your business contact information, including business name, address, and phone number, in connection with Land to Market Verification Program requirements, which gives us information on your production supply chain. 

Information we receive from verifiers and auditors: When you participate in the Land to Market Verification Program, we collect information about your audit and your Verification from our third-party auditors and verifiers.  We collect the following information: your Land to Market certificate and audit report, animal assessment information, label claim approvals (where applicable), location and chain-of-custody information, and contact information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

Order Information: We use the Order Information that we collect generally to process any donations placed through the Site (including processing your payment information and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our donations for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Device Information: We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use the Device Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

Land to Market Verification Program Information: We use the information that we collect as part of the Land to Market Verification Program to:

  • Create your online account and process your application, and in connection with the audit and Verification process;
  • Provide feedback to you about the Land to Market Verification Program generally as well as your specific operation. We use anonymized, aggregated data for benchmarking and to provide feedback to Land to Market Verification Program participants;
  • For internal purposes related to the Land to Market Verification Program, including analyzing and improving our program; and
  • Communicate with you about the Land to Market Verification Program.

We may display your business name and logo or trademark on our website.  You can opt-out of displaying this information on our website by selecting the appropriate Opt-Out option in your Application or by emailing Land to Market at [email protected].

 

SHARING YOUR PERSONAL INFORMATION

Website and Donation-Related Personal Information: We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Land to Market Verification Program Information: We use third parties to facilitate the operation of certain parts of Land to Market Verification Program. We share your Personal Information with these third parties, including:

  • Data hosting and storage. For example, we use a third party to host our website servers.
  • Operation of our online Verification program participant portal. After your initial application to the Land to Market Verification Program, which you complete through our website, the Land to Market Verification Program is administered through a third-party web platform.  We share the information that you provide us in your application with the third party who administers your Land to Market online account portal to facilitate program onboarding and participation.
  • Monitoring and Verification. Land to Market uses third-party auditors and certifiers.  We share the information that you provide us in your application with our third-party auditors and certifiers in connection with the Verification process.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK – https://www.facebook.com/settings/?tab=ads

GOOGLE – https://www.google.com/settings/ads/anonymous

BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

 

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

 

Land to Market

885 Arapahoe Ave

Boulder, CO 80302

United States