When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
Application Information: When you submit a Land to Market Verification Program Application, you provide us with the following categories of information: your business contact information (business name and point of contact, mailing address, phone number, email), information about your operation (current and past Land to Market certificates, operation location(s) and size, transportation, and other logistics), and information about your animals (type, number, health, care and management, feed, housing) and slaughterhouse information (if applicable).
Information we receive from other Land to Market Verification Program participants: Land to Market Verification Program participants who are in the same supply network as you may provide us with your business contact information, including business name, address, and phone number, in connection with Land to Market Verification Program requirements, which gives us information on your production supply chain.
Information we receive from verifiers and auditors: When you participate in the Land to Market Verification Program, we collect information about your audit and your Verification from our third-party auditors and verifiers. We collect the following information: your Land to Market certificate and audit report, animal assessment information, label claim approvals (where applicable), location and chain-of-custody information, and contact information.
Order Information: We use the Order Information that we collect generally to process any donations placed through the Site (including processing your payment information and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Device Information: We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use the Device Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
Land to Market Verification Program Information: We use the information that we collect as part of the Land to Market Verification Program to:
We may display your business name and logo or trademark on our website. You can opt-out of displaying this information on our website by selecting the appropriate Opt-Out option in your Application or by emailing Land to Market at email@example.com.
Website and Donation-Related Personal Information: We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Land to Market Verification Program Information: We use third parties to facilitate the operation of certain parts of Land to Market Verification Program. We share your Personal Information with these third parties, including:
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
Land to Market
885 Arapahoe Ave
Boulder, CO 80302