Savory Institute Ignites Consumer Revolution

Saving the world's grasslands requires bold action.

Summary: At the forefront of the fight to save the world’s grasslands, the Savory Institute is taking a bold step towards ecological change on a global scale. Savory’s new Land to Market verification program will enable consumers to buy food and fashion items derived from livestock properly managed through practices verified to enhance water availability, soil health, carbon sequestration, and wildlife habitats. A recent Indiegogo campaign raised over $44,000 in support of the initiative. Addressing the true cost of fast-food and fast-fashion, Savory’s Land to Market is a grassroots and collaborative program designed to create a market and production system for products that regenerate land and human health. Savory’s program will equip and support producers while providing brands and consumers with an efficient and transparent mechanism to guide their purchases of regenerative food and fiber items.

Published: January 24, 2017

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