Grasslands help feed the world, but are in serious decline
Grasslands make up around one-third of the Earth’s land surface and 70% of global agricultural areas. They provide food for humans, habitats for countless species, and livelihoods for more than one billion pastoralists. However, overgrazing, deforestation, and global warming are turning grasslands into deserts at an alarming rate.
This Earth Day, let’s show some love for Earth, our beloved home – our common ground, by supporting farmers, ranchers and brands who are working to heal the planet’s grasslands and make our environment healthier now and for future generations.
Support the environment through your purchase power
Land to Market is the world’s first verified regenerative sourcing solution for raw materials, such as meat, dairy, wool, hemp, wine, cashmere, and leather. Regenerative agriculture promotes soil health, biodiversity, carbon sequestration, and water cycle restoration. One way to support improving environmental health is by purchasing products from our brand members who are supporting regenerative agriculture.
All of the products that have our Land to Market verification seal come from land that’s regenerating and has been verified by the science inside Land to Market, which is Savory Institute's Ecological Outcome Verification™ (EOV™). No greenwashing here – we’re talking measured and verified real-world outcomes! With over 2.5 million acres around the world being monitored through EOV™, we are leading in healing our planet.
Look for the Land to Market verified regenerative seal on products
Land to Market is working to heal the planet by restoring its grasslands. We are giving a voice to the land by working with brands to source raw materials, like meat, dairy, wool and leather, from land that is verified regenerative. Look for the Land to Market verification seal on products, like the ones featured here in our 2022 Earth Day Product Guide.
APPAREL & ACCESSORIES
Lagom Leather’s Mini Tote
Karin Brothers, founder and designer of Lagom Leather based in Spokane, WA, is an MSCI Environmental Scientist with a passion for creating transparency from the land itself to the hands of the consumer. “Lagom” is a Swedish word conveying the art of having just the right amount. Not too much. Not too little. Lagom Leather’s Mini Tote amplifies the Lagom lifestyle, the perfect bag to carry just what you need. Big enough to fit all your bits and bobs but small enough to not get in the way. The bag’s leather, verified regenerative by Land to Market, comes from White Oak Pastures, a 152-year-old family farm in Bluffton, Georgia. The bag also features antique brass rivets. Dimensions are 9” x 7” x 3.5” with a 12” drop handle. Available in brown and black at www.lagomleather.com. SRP $179 USD.
Timberland Women's GreenStride™ Ray City EK+ Boat Shoes & Timberland Men's GreenStride™ TBLÒ Originals Ultra EK+ Moc-Toe Boat Shoes
Timberland brings one of its most comfortable and eco-conscious experiences ever to boat shoes in these fresh takes on one of their icons. Naturally comfortable GreenStride™ soles are made of 75% renewable sugarcane and rubber from trees. The EVA-blend foam midsole adds more cushiony comfort. As part of their Earthkeepers® Edition, this style is made using Regenerative Leather verified by Land to Market, which means that this leather comes from farms whose practices help pull carbon from the air and store it in the soil where it actually does some good. This is just one way Timberland is driving product innovation and working toward its goal for 100% of the natural materials used in its products to be sourced through regenerative agriculture by 2030. Coming soon to a Timberland® store near you and online at timberland.com. SRP for Women's GreenStride $130 USD; SRP for Men's GreenStride $160 USD.
Range Revolution’s The Western Weekender Bag
Oregon-based Range Revolution, founded by regenerative farmer and milliner Cate Havstad and regenerative business strategist Claire Everson, is the world’s first luxury luggage company for hat wearers made with Land to Market verified regenerative leather. By sourcing leather from ranchers who practice holistic management that has been scientifically measured to produce net-positive ecological outcomes, Range Revolution supports soil health and is helping to fight the climate crisis. Range Revolution’s The Western Weekender duffle bag is unlike anything else on the market. An all-in-one travel solution for hat wearers, the bag is uniquely designed to carry and protect an heirloom hat, including a patent-pending hat holding mechanism that cradles the crown of a hat upside down to preserve the shape of the brim during travel, with enough room to carry clothes, boots, and toiletries. Featuring numerous strap options and discrete tuckaway pockets, the versatile bag can be worn as a backpack, shoulder bag, or duffle. It’s 100% regenerative leather, verified by Land to Market, with a 100% linen liner featuring a limited-edition print. Made to order in either in black or mahogany at www.rangerevolution.com. SRP $1,650 USD.
WELLNESS
The California Collection by Summer Solace Tallow®
Inspired by and drawn from the Northern California coast, the California Collection by Summer Solace Tallow® is composed of an introspective smoked tea and vetiver scented candle, a thalasso therapeutic exfoliating Mendocino seaweed soap, a sensual and centering Masculin Féminin body balm, and a cardamom orange lip balm, warm like the setting sun. Founded by a woman of color, with indigenous roots in the Central Highlands of Vietnam and the Filipino countryside, Oakland-based Summer Solace crafts everything slowly by hand – starting by rendering the fat of local, regenerative, pasture-raised cattle from Stemple Creek Ranch into nourishing tallow and blending it with truly extra-virgin olive oil grown by the Yocha Dehe Wintun Nation – to form the base of every soap, balm, and candle. Meticulously sourced essential oils, absolutes, and specialized ingredients like Sonoma-grown calendula flowers round out their holistic offerings for home and body. The California Collection is available online at SummerSolaceTallow.com. SRP $95 USD.
Onda Wellness Content Mint
Onda, a regenerative hemp and herb company in Boulder, CO, exists to heal people, empower farmers, and support regeneration of the Earth. Content Mint – Onda’s best-selling Whole Hemp CBD – is infused with mint to provide a refreshing, calm-inducing burst of taste and smell, the perfect medicinal, flavoral base for coffee and tea, smoothies, salad dressings, cocktails, skincare products, or just as is. 20% of purchase directly benefits the Kiss the Ground Impact Fund to support initiatives that fund farmers and transitioning farmland, regenerative advocacy and activism, and policymaking. Available online at OndaWellness.com. SRP $78 USD for 2 oz.
White Oak Pastures Leather Toiletry Bag Bundle
White Oak Pastures is a six-generation, 152-year-old family farm in Bluffton, Georgia, that is zero-waste and uses regenerative agriculture, including managed grazing, to reduce carbon, recharge waterways, preserve habitats and support rural economies. Their handcrafted Land to Market Verified Leather Toiletry Bag includes a Tallow Tobacco & Flannel Candle, Cedarwood Hand Salve, and Peppermint Tallow Soap Bar. Available for purchase in store at White Oak Pastures’ General Store or online at WhiteOakPastures.com. SRP $79.99 USD.
FOOD & DRINK
APPLEGATE NATURALS® DO GOOD DOG™
This hot dog is the first nationally available hot dog made with beef raised on verified regenerative U.S. grasslands. With no filler ingredients and no chemical nitrates or nitrites, these hot dogs are intended to taste positively delicious, while demonstrating the positive impact animals can have on the land. Available at Walmart, Amazon, Hy-Vee, New Seasons, Target, Kroger, and Whole Foods Market. SRP $6.99 USD.
Mariah Vineyards Sauvignon Blanc 2020 & Pinot Noir 2020
Nestled at an altitude of 2,400 feet in the coastal mountains of the Mendocino Ridge AVA in Northern California, Mariah Vineyards is a family-owned and -operated vineyard and winery co-founded by Dan and Vicki Dooling. They have mindfully tended and nurtured the land for over 40 years, not only raising their vines on the land, but also their four children who now help maintain the operation. Mariah Vineyards’s dry farmed, high elevation 2020 vintage Sauvignon Blanc and Pinot Noir are Land to Market’s first verified wine partnership. The Sauvignon Blanc 2020 is refreshing with a pale yellow color and light green hues. The nose starts on lime-bergamot citrus zest, gooseberries and freshly cut grass aromas evolving quickly into delicate iodine, oyster shell and mineral notes. The vibrant mouthfeel starts with a bracing acidity and develops into a dense and rich mid palate to finish on a long and persistent minerality. The Pinot Noir 2020 tasting notes will be available with the release of the Pinot Noir wine in early February 2022. Both wines are meant to be enjoyed beautifully now but expect them to greatly develop over the next five to ten years. Mariah Vineyards is available to purchase online at www.mariahvineyards.com for shipping across the country, excluding Alabama, Arkansas, Delaware, Kentucky, Mississippi, Rhode Island, and Utah. Sauvignon Blanc SRP $34 USD; Pinot Noir $42 USD.
Force of Nature Regenerative Ground Pork
The team behind Force of Nature spent six years studying regenerative agriculture and visiting ranches all over the world before deciding to create their company with the intention to accelerate the creation of a global regenerative supply network. Force of Nature’s goal is to combat climate change with better meat. Their heritage breed hogs pasture-raised year-long in Georgia may be the most delicious animal you will ever eat. The Regenerative Ground Pork (80/20 Lean/Fat), verified by Land to Market, is fully loaded with flavor, enjoyable with just a simple dash of salt and pepper. Available to purchase online at www.forceofnature.com and in major grocery stores and boutique food shops across the country. SRP $8.99 USD for 16 oz.
Thousand Hills Lifetime Grazed Original Beef Jerky
Thousand Hills Lifetime Grazed is known for their 100% grass fed, grass finished meat delivery service. Matt Maier, owner of Thousand Hills, is a testament to the results of regenerative agriculture. After a 20-year career in food marketing, he returned to his childhood farm in Clearwater, MN, only to witness the damaging results of monocrop farming. He began using holistic management with 120 acres from his home farm and has now expanded to over 1,000 acres affecting 13 different small farm landowners. He also sources cattle from an additional 50 hand-selected, like-minded regenerative family farms across the country. The brand's grass fed regenerative beef jerky are a favorite of everyone in the family. With a variety of flavors including Original, Teriyaki and Pepper. Don’t hesitate to grab one or three for your next snacking occasion. www.thousandhillslifestimegrazed.com. SRP $4.99 USD.
Figure Ate Foods Beef Biltong
Figure Ate Foods’ South African-style Biltong is the more tender, flavor rich cousin to jerky, each with 32g of protein but without the sugar and other “stuff” found in typical beef jerky. Made from grass-fed and grass-finished premium beef that is Certified Humane and pasture raised, Figure Ate Foods’ Biltong supports the regeneration of grasslands and provides a nourishing, delicious protein snack to enjoy. Offered in two flavors, the Original Biltong recipe remains true to the South African tradition, featuring the earthy tones of coriander and black pepper. The Spiced Biltong builds on the Original with just a hint of heat from garlic and red pepper. Figure Ate’s Biltong will be available to purchase online at www.figureatefoods.com starting in February. SRP $11.99 USD per pouch.
Serenity Kids
Serenity Kids' NEW Grass Fed Beef with Organic Peas, Bell Pepper, Broccoli and Ginger is a deliciously savory baby food puree that is packed full of nutrients. With 5g of protein and 5g of healthy fats, this convenient pouch contains sustainably sourced beef and organic olive oil, vegetables, and functional herbs that help little ones learn to love rich flavors while their taste preferences are still developing. With no added preservatives, our allergen-free, easy grab and go pouch is the most nutritious low sugar baby food option for your little one. Available nationwide at Whole Foods Market, Amazon.com and online at myserenitykids.com. SRP $3.99 USD.
Purchase Land to Market Verified Products to Help Save the Planet
Give gifts with a purpose this holiday season! Land to Market, the world’s first verified sourcing solution for regenerative agriculture, suggests the following gifts from renowned brands that are fighting climate change by restoring the land.
Each of Land to Market’s brand members showcase the Land to Market verification seal, a distinction given to only those products that come from verified regenerating land. All of these companies (and all of our members) are committed to going far beyond sustainability to continuously improve land health, like soil biology as well as the entire ecosystem – water, land, air and animals. What does this mean? Consumers can trust that their purchase of Land to Market verified products are helping to regenerate grasslands and improve the health of the planet.
Look for the Land to Market Seal
Look for the Land to Market label in the marketplace, from grocery stores to department stores. Land to Market is the world leader in regenerative agriculture and the world’s first outcomes-based verified regenerative sourcing solution. Land to Market verifies thousands of products – from fashion to food – that have been sourced from farms that have been scientifically measured as regenerative – healing land instead of degrading it. Regenerative agriculture builds soil fertility, sequesters carbon, protects watersheds, and facilitates biodiversity, thus healing the earth’s soil system and helping to fight the climate crisis.
THANK YOU TO OUR 70+ LAND TO MARKET MEMBERS
Our members make it possible for regenerative farmers and ranchers to receive the recognition they deserve. Please support a healthier planet by supporting these brands who are partnering with us on their regenerative journeys to heal land by sourcing verified regenerative raw materials (like meat, dairy, wool and leather) for their products.
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