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Covering Ground Conference 2024

ASHEVILLE, NORTH CAROLINA

Thursday, September 26

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About the Event

Come join our network of Land to Market members and other supporters of the movement to celebrate and help us continue the momentum of regenerative agriculture that is healing our planet's grasslands. Engage with dynamic speakers, network with trailblazing brands reshaping the landscapes of food and fashion, and meet the dedicated Land to Market team – the driving force behind the global growth of the regenerative movement. This all day event will include a private tour of Hickory Nut Gap Farm, dynamic speakers, a regeneratively-sourced lunch, Ecological Outcome Verification (EOV) demonstration, face-to-face networking, happy hour with a barn dance and country music and a regeneratively-sourced dinner.

MEET THE FARMERS
FARM TOUR
POWERFUL KEYNOTE
BRAND PANEL
EOV DEMO
LUNCH FEATURING FOOD FROM HICKORY NUT GAP FARM
HAPPY HOUR
NETWORKING
DINNER UNDER THE LIGHTS OF THE BARN
BARN DANCING & LIBATIONS
HICKORY NUT GAP FARM MARKET
MEET THE LAND TO MARKET TEAM
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Speakers
(more coming soon)

Peter Byck

Producer of Roots So Deep

Phoenix, AZ USA

Jenny Burns

Sr Director, Innovation & Brand Equity, Applegate

Kingston, NY USA

Chris Kerston

CO-CEO, LAND TO MARKET

Chico, CA USA

David Rizzo

CO-CEO, LAND TO MARKET

Durango, CO USA

Jamie Ager

ceo, hickory nut gap farm

Asheville, NC USA

Pat Maher

CEO, ATKINS RANCH

Hawkes Bay, New Zealand

Mike Hondorp

VP MARKETING, FORCE OF NATURE

Austin, TX USA

Virginia Hamilton

FARM DIRECTOR

Asheville, NC USA

Wyatt Ball

BUSINESS DEVELOPMENT MANAGER, LAND TO MARKET

Asheville, NC USA
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Location

Hickory Nut Gap Farm
57 Sugar Hollow Road
Fairview, North Carolina USA 28730

An all outdoor event on verified regenerative farm of Hickory Nut Gap Farm Asheville, North Carolina, USA

Nearest Airports

Asheville, NC (AVL)Charlotte, NC (CLT)

Schedule

Thursday, September 26

8:00 AM - 8:45 AM
Arrivals, registration, coffee & networking
9:00 AM
Morning welcome
9:30 AM
Jamie Ager introduces Hickory Nut Gap
10:00 AM - 10:30 AM
Ranch tour or EOV & rainfall demonstration
11:30 AM - 12:30 PM
Sourcing regeneratively: opportunities in food & fashion
12:30 PM - 2:00 PM
Lunch
2:00 PM - 3:30 PM
Film (partial screening of Roots So Deep)
3:30 PM - 5:00 PM
Ranch tour or EOV & rainfall demonstration
5:00 PM - 5:30 PM
Keynote address by Peter Byck, Producer of Roots So Deep
5:30 PM - 5:45 PM
Closing
5:45 PM - 7:00 PM
Happy hour & networking
7:00 PM
Dinner, barn dance & music
8:00 PM
Departures